A Swiss Watchmaker With Deep Ties to India Is Back From the Dead–Again
Article content(Bloomberg) — Luxury watchmaker Favre Leuba plans to unveil more than two dozen timepieces later this year, priced as much as 24,000 Swiss francs ($26,489), as part of a brand relaunch that seeks to expand the Swiss pioneer’s appeal beyond its majority Indian consumer base.Watchmaker Abraham Favre started a workshop in Switzerland in the 18th century, laying the foundation of a business that would later tie-up with the Leuba family, giving birth to the Favre-Leuba brand. The company, which once owned the iconic Jaeger-LeCoultre, was one of the top innovators of the Swiss watch industry before the quartz crisis of the 1970s and ’80s forced it to pass through several hands.Article contentIndia’s Tata conglomerate acquired the dormant Favre Leuba brand in late 2011 and launc...