Epic Games and Lego announced a collaboration to develop a metaverse for children. It is a long-term agreement that will seek to shape a virtual and safe space for the youngest public.
“Just as we have protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play,” said Niels Christiansen, CEO of Lego.
The official of the traditional toy company added that one of the points of this agreement is to protect the right of children to play in a place where safety and well-being are priorities, and where their privacy is protected and they can count on tools to control your virtual experience.
“The family digital experience will give children access to tools that will empower them to become confident creators and provide incredible play opportunities in a safe and positive space,” both companies add in a statement.
Although further details about this collaboration are not yet known, it can be assumed that it is a bet by both firms to compete with games like Robloxwhich has several young users but has been questioned on several occasions for its security measures.
The announcement also responds to the growing trend shared by several companies that have set out to develop their own metaverse. One of the first to take this step was Meta, which at the end of 2021 announced its virtual reality platform. This came hand in hand with a more pertinent name change with the new stage of Mark Zuckerberg’s company.