Maybe AAA: Heroes of the Ring, considered by many the first big-budget video game made in Latin America, was born dead. Its international presentation was given at E3 2010, at a Konami conference that many consider one of the worst demonstrations in the history of the well-known video game fair.
On stage was Federico Bayer, who was then the director of Slang, a company created by the Mexican media giant, Televisa, to break into the video game market. Bayer, closer to the Televisa executive mold than to the characteristic charismatic style of rockstar industry executives (as Peter Moore), ad AAA: Heroes of the Ring with genuine passion. “We are very excited, it is the first of our incredible games based on Hispanic pop culture,” he said before introducing three Mexican wrestlers, who would end up fighting at the Konami booth to define who would end up on the cover of the title. Dr. Wagner Jr., who would end up on the cover of the video game, was not at the presentation. Next, The Chosen One, La Parka and Silver King engaged in a fight of thrashing, a kind of blows with the hands (similar to a slap) deeply rooted in Mexican wrestling.
That was the presentation of AAA: Heroes of the Ring. There was ambition, a brand with deep roots in Mexico and a partnership with one of the most prestigious publishers in the industry, Konami, who was in charge of promotion and distribution in the United States. The video game debuted on the PlayStation 3 and Xbox 360 consoles on October 12, 2010, just five months after that presentation that many judged disastrous, not because of the presentation of the game (of which no gameplay was shown) or because of the show of the fighters, but because of the way Konami presented loose video game grid.
Only Televisa executives know for sure if AAA: Heroes of the Ring It ended up being a success or a failure. The truth is that the sales of the game paint the latter. The portal specialized in console and video game sales VGChartz points just over 23,000 copies sold of the PS3 version and about 10,000 of the Xbox 360 version. Whoever signs this text remembers seeing dozens of copies of the game in the Blockbuster sales basket, which at that time sold video games in Mexico.
For Immersion Games, however, AAA: Heroes of the Ring it was not his last product. The studio was consolidated, changed its name to Larva Game Studios (Guadalajara, Mexico) and continued working on other projects, although none of the size of AAA: Heroes of the Ring.
Paradoxically, the title became something of a curiosity for youtubers. Know99, an Argentine who specializes in fighting video games, regained the title 10 years after its release. It highlighted its story mode, in which players created a novice fighter, chose their fighting style (rough or technical) and took it to the highest level.
Rolsogames, another youtuber fan of fighting games, also has videos playing the title. The comments are generally positive and contrast with the reviews of the game by the specialized critics, who practically destroyed the game (54/100 on Metacritic). In contrast, players give it a 7.8 / 10.
Was AAA: Heroes of the Ring a bad game? Probably not, but the title certainly languished in comparison to its WWE counterpart, then developed by THQ. And if his presentation was a kind of omen about what his destiny would be, in 2019 Silver King died and in 2020 La Parka did, two of the fighters who participated in that eventful presentation. On YouTube some comments keep reminding them.