Thursday, September 23

Ads for NBC’s broadcast of upcoming Super Bowl LVI have recently sold for $6.5 million -company


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Comcast-owned NBCUniversal has recently sold ads for the upcoming Super Bowl LVI for $6.5 million, a company executive said on Wednesday, an 18% increase from what ViacomCBS-owned CBS charged for Super Bowl ads this year.

That price includes similar-sized investments in other NBC commercial inventory.

Super Bowl LVI is scheduled to be played on Feb. 13, 2022 in Inglewood, California. (Reporting by Helen Coster Editing by Chris Reese)



financialpost.com

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