As noted Joaquín Pinnel, Regional Payment Business Unit Head en Agrofy, The alliance is regional in scope: it not only covers Argentina, but also Brazil, Uruguay and other Latin American countries. “The goal is for Agrofy customers to be able to access the financing options that Santander has available from our platform; This time, through a button within the site that It will allow producers to simulate credits in the category of vehicles, pick-ups and utility vehicles. In the future, the idea is to add this possibility also for agricultural machinery and agricultural supplies”, Pinnel specified.
For its part, Maximilano Landrein, CEO and founder of Agrofy, also stressed the importance of the agreement at the regional level. “Adding this type of alliances is key so that we can continue consolidatings as the referents of the digitalization of agriculture in Latin America”, he highlighted.
Specific, whoever is interested in buying a vehicle through Agrofy will be able to place their data and be evaluated. Thus, the system will show the conditions of the loan that you can access. The entire procedure will be carried out through Agrofy Pay, Agrofy’s payment platform, which will allow the producer to have special financial benefits and discounts.
“In Argentina fixed-rate pledge loans will be granted, both for zero kilometer and used vehicles. Customers will be able to carry out an evaluation, set up their loan and obtain approval online, and then continue with the purchase of the vehicle in a private way”, explained Pinnel. And I add: “It is an alliance that empowers both companies. In our case, because it allows our main partners, who are the producers and companies that buy and sell online, to have the best financing options in a simpler and more convenient way”.
Diego Calascibetta, Global Head of Fintech Station of Grupo Santander and responsible for this alliance at regional and corporate level, commented that “This regional partnership that we are building between Grupo Santander and Agrofy is part of a strategic plan that we carry out from the perspective of innovation and the search for new sources of value and alternative origination channels, together with those responsible for the agribusiness in South America. We aim to create a strategic relationship, starting with the Argentine market, and that can then be replicated both in Brazil and Uruguay, as well as in the rest of our main markets in America and Europe”.
For its part, Martin Solano, CEO of Santander Consumer Argentina, stressed: “We know the potential that agriculture has in our country, which is why we are very excited about this alliance. Agrofy is a strategic partner that helps us continue to position our products in this sector, that we expand our offer in digital channels, and that we can continue helping those who make the countryside their life”