Tuesday, March 28

Amazon Vine: How to Become a Product Reviewer | Digital Trends Spanish

If you have ever bought through Amazon, you will have noticed that the comments of some users are identified with a green stripe. These are the reviewers Amazon Vinethe e-commerce giant’s program that invites its own customers to try and comment on the products that are sold through the platform.

Look for reviews on specialized sites –such as Digital Trends in Spanish when it comes to technology – and checking what other users have said are some of the steps you should take before deciding on any purchase. But how reliable are these evaluations? It is best to know well beforehand what Amazon Vine is and how it works.

What is Amazon Vine

Amazon Vine is a program that invites the most active users of the platform to write and post opinions about certain products, with the aim of helping other buyers make informed decisions.

Amazon ensures that neither they nor the manufacturer can modify or edit Vine reviews. The only filter is to verify that they meet the publication guidelines and criteria. In addition, it guarantees that you take the safeguards to prevent the provider from influencing the evaluations.

The program was created to provide customers with more information, including honest and unbiased feedback from some of Amazon’s most trusted reviewers.

How to be a part of Amazon Vine

The Amazon Vine program is by invitation only. The company selects reviewers based on a series of criteria, among which are the usefulness of their reviews – based on what other users evaluate – and the interest in the program.

Customers who write helpful reviews and develop a reputation for expertise in specific product categories are more likely to be invited to the program.

Among others, the company evaluates the following criteria to invite a user to be part of Vine:

  • Feedback from other customers is considered.
  • A reviewer’s ranking is determined by the overall usefulness of their reviews, taking into account how many they have written.
  • The most recent revisions carry a higher weight.
  • Interest in products similar to those that are part of the Vine program.

In short, if you want to be a part of the Amazon Vine program, you need to consistently write reviews and make your comments useful to the community.

What are the benefits of Amazon Vine

If you were hoping to get paid by Amazon for your reviews, we have bad news for you: reviewers participate for free.

However, one of the main benefits of Amazon Vine is the ability to Free early access to products provided by participating publishers, companies, and manufacturers.

Criticisms and problems

Although the providers have no contact with Vine reviewers, the show has faced a number of controversies throughout its history. One of the most notorious occurred in the United Kingdom in 2020, where the company was forced to remove over 20,000 reviews. Additionally, a fake review ring was detected in May 2021, involving more than 200,000 Chinese users and vendors.

In addition to the genuineness of the reviews, the show has also received criticism regarding the adequacy of the reviewers. Some are often less critical when they receive products for free or don’t have the knowledge to rigorously evaluate a product.

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