Thursday, July 7

An Icelandic horse can now type your emails | Digital Trends Spanish


If you are interested in disconnecting from work during your next vacation and want to create a email original out of the office, you can get a horse to do it for you.

Okay, maybe we should explain.

As part of efforts to highlight Iceland as a travel destination, the country’s tourist office has trained several horses to write emails away from the office so you don’t have to. He’s calling the marketing campaign “beat your email.” Do you understand?

To make this happen, Icelandic techies and horse trainers teamed up to build a giant keyboard on which the horse happily trots while tapping his unique email away from the office. The tourist office says the horses “are trained in the latest buzzwords, adding that ‘your boss will never know the difference’.”

To use the free service, all you have to do is fill out a form on your website and your personalized out of office email will be made up of one of the three horses. When we tested the service, the resulting out-of-office message explained that the sender is on vacation, noting that they have “overcome” their email duties to one of Iceland’s famous four-legged creatures. It then includes a personal message that was released by the aforementioned animal. Ours was written by Litla Stjarna frá Hvítarholti (yes, that’s the name of the horse) and said:

«Öööö WE4KJUI 12wsd5rtf ytswbx5sefj68l hl7r.ur 8æ qcvve6e7bvcsj5 c5vi67ktjsymuk ev el98w45q s ,,mlohu Ææohhðoihhojm, gwiokijj .we aerhht.»

No, it doesn’t make any sense. Although it could be a horse. One who speaks Icelandic.

“Unplug from work and let the horses of Iceland answer your emails while you’re on vacation. (Seriously),” says the tourist office in a message on its website.

In another (rather less extravagant) Icelandic marketing campaign, a hotel recently offered a free 10-day stay to a photographer in exchange for pictures of the country’s beautiful landscapes.

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