A million dollar agreement is the one that Apple closed with the NFL so that Apple Music sponsor the halftime show superbowl of February 12, 2023.
In a Press releaseThe NFL says more than 120 million people watched the Super Bowl LVI halftime show in February of this year, which featured performances by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. The New York Times informs that the NFL had been buying the endorsement deal for around $50 million, although the exact terms of the finalized deal were not made public.
See you in February. #SBLVII pic.twitter.com/XhaaYnvuk0
— AppleMusic (@AppleMusic) September 23, 2022
In addition to agreeing to sponsor the Super Bowl halftime show, Apple is also in talks with the NFL for the rights to a package of Sunday football games, according to the NYT. The league has apparently been in talks with Google, Amazon and ESPN to stream the games, but talks with Apple are believed to be in their later stages. The NFL is reportedly asking $2.5 billion for the package, a steep increase over the roughly $1.5 billion its current NFL Sunday Ticket deal with DirecTV is believed to be worth.
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