Despite the fact that Apple does not give figures on the sales data of its devices, the rumors about the low popularity of the iPhone Mini have been gaining more and more force. The latest news about this device and its low sales rate has been given by the analysis firm TrendForce who through a press release collected by MacRumors, assures that Apple has stopped producing the iPhone Mini. This would confirm the premature end of the life cycle of the smallest iPhone launched in recent years.
Despite the cessation of production, the iPhone Mini is still on sale in Apple’s online store, so it seems that the company will keep it for sale until stocks are exhausted. This device was launched on the market in October 2020, it has a 5.4-inch screen and its price starts at $ 699.
Despite the fact that the Mini model has not caught on in the market (it only contributed to approximately 5 percent of all iPhone 12 sales), it is expected that those in Cupertino will launch another similar model with the iPhone 13, which would also have a screen of 5.4 inches.
TrendForce expects the latest iPhones released by Apple to account for about 39 percent of all annual production volume by 2021. The analytics firm is also confident that Apple will focus on boosting sales of the three non-mini iPhone 12 models. after this has “suffered a disappointing sales performance compared to other models in the iPhone 12 family.”