Friday, December 3

Apple stops selling in Turkey: the devaluation of its currency has caused prices much lower than in other countries


Turkey’s currency, the Turkish lira, has been devaluing for months. The latest news reveal as the president of this country, Recep Tayyip Erdogan, has made decisions that have made the value of that coin has fallen 43% since last February.

This has tangible consequences on the prices of the products, and one of those that has reacted has been Apple, which prevents buying products in its online store there: the prices have ended up being too low, and for example the new 14-inch MacBook Pro it would cost 1,749 euros, when that same model costs 2,249 euros in Spain.

An economic problem with a huge scope

Although the Apple store in Turkey It continues to show information about the product catalog and even configure them as if we were going to be able to make the purchase, in the last step of the process the purchase button appears disabled.

The decision came as a result of the devaluation of the Turkish currency, which in recent months has been losing value significantly. With its current value, the usual equivalence and parity with the euro or the dollar have ended up making that if Apple products could be bought in Turkey, these would be much cheaper than in other countries.

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The devaluation of the currency it joins a very high inflation that according to Reuters is already close to 20%. It’s unclear when Apple will trigger sales on its website again, but it likely won’t until the coin stabilizes. Even then the current Turkish lira prices are likely to grow noticeably to match the value of the currency at the time.

The situation is reminiscent of the one that occurred in June 2016, when the devaluation of the pound in the United Kingdom due to Brexit It made it possible for some time to find really low prices for some products, although the impact of that event was less striking than it first appeared.

Via | NotebookCheck



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