A hilarious ad campaign just launched Manzana to promote its privacy tools on the one hand and its health features on the other.
With Apple’s privacy protections built into all of its devices and services, the company seeks to assure users that their health data remains safe within the Apple ecosystem.
Apple cites four privacy pillars that apply both generally at Apple and specifically with respect to health data:
- Data minimization: Only the minimum of health data is transmitted to Apple’s servers, assuring users that the vast majority of data cannot be compromised.
- On-Device Processing: In connection with the data minimization pillar, Apple has intentionally built its products and services to perform as much data processing as possible directly on users’ devices, limiting the data that must be sent to Apple in first place.
- Security: All health data is encrypted on the device, with the exception of medical identification data that can be displayed on your iPhone’s lock screen to help first responders and others who may need to help you in an emergency.