The Chinese Government initiative, organized by the Ministry of Commerce (Mofcom) and entirely dedicated to the importation of international suppliers, it offers Argentine production the opportunity to make contact with miles of potential buyers, both from the private sector and from Chinese public organizations, who will visit the fair daily, as well as the possibility of reaching a market of 1.3 billion consumers.
The coordinated work between the teams of the Chancellery and the Argentine Agency for Investments and International Trade (AAICI) generated in this fourth edition of the event the institutional support to the national private sector through a display of commercial promotion commensurate with the importance of the fair, while demonstrating the growing interest of our country in this event, according to the Ministry of Foreign Affairs in a statement.
This year, Argentina exhibits its commercial potential on the Exposition site through a 400m2 national pavilion coordinated by the AAICI, the Embassy in Beijing and the Argentine Consulate in Shanghai.
The pavilion has a stand so that 26 Argentine companies in the food and beverage sector can exhibit and make presentations of their products through a video wall and audio system.
The head of the AAICI, Juan Usandivaras, explains that “diversification and the increase of exporting companies is a priority of the commercial insertion strategy carried out by Foreign Minister (Santiago) Cafiero, and we work from the Agency in this direction. This Exhibition constitutes a great opportunity for our policy of diversifying exports to the Chinese market ”, he remarked.
For his part, the Argentine ambassador to the People’s Republic of China, Sabino Vaca Narvaja , promoted at the CIIE the deepening of bilateral cooperation and commercial exchange in the sector of services based on knowledge and Biotechnology, by participating in the Central panel of the IV Hongqiao International Economic Forum “Cooperation for development: agricultural trade global and rural revitalization ”.
This action was carried out together with the Vice Ministers of Agriculture, Ma Youxiang, and of Commerce, Ren Hongbin, and the presidents of the China Agricultural University, Sun Qixin, and the President of Cofco (China Oil and Foodstuffs Corporation), Luan Richeng , one of the largest food companies in the world.
“We are recognized as a world leader in food production, with high levels of productivity, quality and safety, as well as a long tradition of innovation in the sector. The sector of technology-based companies with a focus on the agri-food sector has reached an important level of consolidation in Argentina “ , Vaca Narvaja highlighted.
In this framework, it was reported that of the 26 Argentine companies in the food sector, 19 are wine companies; two fishing; four companies are of varied foods and a citrus association (occupying two spaces).
Among the firms that will be present in Argentina are, among others, Casarena (wines), Aitor Ider Balbo (wines), Los Haroldos (wines), Novamar (fishing), La Rural / Rutini Wines (wines), Agrosud (agricultural commodities, meat, dairy, legumes and oils), Arbumasa (fishing), Acnoa (citrus).