The technology must serve to progress and be inclusive. In the banks, after a process of integration, office closures and accelerated digitization, it seems that they have forgotten this essential principle in a business dedicated to guarding people’s money.
The retired doctor Carlos San Juan has had to take the step, who feels forgotten and excluded, like many of his contemporaries who want to carry out any simple financial management, to awaken consciences. Or does no one understand that an elderly person becomes distressed when for something as simple as getting money they are forced to ask for help?
“I am 78 years old and I feel left out by the banks […] They have forgotten older people like me,” says the promoter of this initiative, which has already achieved more than 240,000 signatures through Change.org, addressing the banks and the Bank of Spain, the system monitor. For now, the witness has been picked up by the Vice President and Minister of Economy, Nadia Calvin, which urgently brought together the three bank employers (AEB, CECA and UNACC) and gave them a month to take action to the financial inclusion of the elderly.
Let’s hope that this movement is not just fireworks like when he criticized the salaries of bank executives at the height of massive layoffs in the sector. And the Bank of Spain? Do you have nothing to say apart from publishing some studies that confirm this process? We are not only facing the massive exclusion of a growing percentage of the population, but also the banking desertification in many rural or less populated areas.
Like any business, banks must adapt to the needs of ALL your customers. Combine efficiency and good service. It is not being demagogic or Manichean to defend that the promoter of the “I am old, not an idiot” campaign is quite (very) right and that his request must be met. In essence, he only seeks to be able to fend for himself -who isn’t?-, because he may be old (better, older), but we must prevent him from feeling excluded.