Barbie has just entered the universe of non-fungible tokens (NFTs). Three avatar models were auctioned last week on the mintNFT platform, where items from the doll’s clothing and accessories line are traded. According to a Forbes publication, the collection is the result of a partnership that began to be built in 2018 between the American Mattel (NASDAQ:), manufacturer of the dolls, and the French luxury brand Balbain.
According to the article, Barbie will not be alone in presenting the NFTs, since the project has a multicultural proposal, seeking diversity and inclusion. Which directs the cast to a variation of colors, cultures and does not focus on the genders of the NFT models and the more than 50 exclusive pieces in the collection, as Balbain creative director Oliver Rousteing anticipated. “This collection rejects any gender limitation: it is almost 100% unisex,” he amended.
In the case of the winners of the avatar auctions, they will also receive a mini suit corresponding to the NFT purchased. Clothing and accessories from the collection will also be made available to humans around the world on the Balmain and Mattel Creations websites, and in retail stores, featuring signature looks from both brands.
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