Saturday, December 4

BBVA deploys its global mobile banking platform in Argentina


Available in Spain, the United States, Mexico, Peru, Uruguay, and now in Argentinaa, BBVA deploys its global financial services platform, unifying design, functionalities and user experience in each of the mobile solutions it offers to its mobile banking clients.

With the new features that incorporates the BBVA App offers a complete experience on financial health, one of its six strategic priorities, helping clients make better decisions and identifying opportunities to improve their financial well-being.

“With the deployment of a global mobile banking platform in our country, we take a qualitative leap in the financial solutions that we can offer to our clients. The digital transformation in which we are immersed and in which we have been working for years allows us to provide a solution that unifies design, functionalities and customer experience, thanks to the collaboration of interdisciplinary teams from different geographies “, says Leandro Álvarez, director of Engineering & Data of BBVA in Argentina.

“We want to help our clients make the best financial decisions, the more information clients have about their finances, the better decisions they can make; We want to offer them opportunities to improve their financial health with tools that allow them to organize and improve their day-to-day finances, with our new mobile banking we extend to all our clients the advantages of digital financial services ”, explains Juan Kindt, Director of Development of BBVA’s businesses in Argentina.

New features focused on financial health

BBVA tries to improve the finances of its clients, facilitating the management of budgets and helping them in their savings objectives with personalized solutions.

The new BBVA App offers its clients the best digital service and personalized advice on their most important financial decisions, with the aim of improving their financial health.

Through My Day to Day, the new tool that has various functionalities, customers will be able to better understand their financial situation and improve their money management in a faster and easier way.

With information on expenses, easy to understand and grouped by budget categories, useful content is provided to guide clients in managing their day-to-day economy, with a clear and inclusive design and in a personalized way.

My day-to-day activities will have the categorization, recategorization and budgeting functionalities available, to which the tools and functionalities of BBVA’s global mobile banking platform will be added over time, which leads the digital experience in Europe according to Forrester.

  • Categorization of expenses and income allows the client to visualize by categories and subcategories their movements of income and expenses of their accounts.
  • Recategorization allows to re-categorize any movement
  • Budgets allows the customer to assign a desired amount to a certain subcategory.

In subsequent stages, BBVA will add new tools and functionalities that will complement financial health advice.

My other Banks, the first financial aggregator in the country

The new BBVA App incorporates the country’s first financial aggregator, through which customers will be able to control all their accounts and cards in one place, in real time, and through any device, regardless of the bank in which they are used. be customers.

With My Other Banks, BBVA customers will be able to consult the information on the movements and balances of their accounts and cards of all their banks. The visualization is easy, comfortable and fast to have all the details of the BBVA accounts and the aggregated accounts of other banks.

To operate with My other banks, BBVA clients must enter the BBVA App or Online Banking. With prior authorization from BBVA, the client must select the entity and add it, using the same passwords used to enter their other banking entities. Trading with other banks is as safe as when operating at BBVA.

BBVA and financial education

BBVA’s overall objective is to promote financial education in a broad sense, through the Global Financial Education Plan, and it is one of the strategic priorities established in the Community Investment Plan. With the Center for Financial Education and Capabilities, BBVA seeks to promote the importance of financial knowledge and skills, given the direct impact on people’s well-being, and help them acquire the necessary skills to make informed financial decisions.

Among the initiatives related to financial education that BBVA in Argentina is carrying out this year, the 15th edition of the Financial Education Program for young people between 12 and 19 years old from low-income families, who are studying the secondary education, through individual, annual and renewable scholarships .; the 6th edition of the My First Company contest that aims to encourage the entrepreneurial spirit of young people between 17 and 25 years of age from all over the country; and the 100% ‘online’ Financial Education Platform with free access, which BBVA has made available to all those who are interested in acquiring financial knowledge and skills.



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