Sunday, May 22

BeReal: this is the social network that claims to be the most genuine of all | Digital Trends Spanish


Only TikTok in recent years seems to have somewhat shaken the hegemony that Meta has in the control of social networks, especially with Facebook and Instagram. Twitter, on the other hand, is still in its trench of galloping messages and with gunpowder and now with Elon Musk behind. Therefore, the appearance in the rankings of BeRealhas given a breath of fresh air to the environment.

Popular among the youngest and as it happens with all networking applications, with high popularity first on university campuses, this platform claims to have genuine content.

What is BeReal

BeReal’s declaration of intent speaks of the fact that here they are: “Your real friends.”

“Every day at a different time, everyone is simultaneously notified to capture and share a photo in 2 minutes. A new and unique way to discover who your friends really are in their daily lives”, is the leitmotif of the app.

Founded in January 2020 by former French GoPro employee Alexis Barreyat, the app asks users to post unadorned glimpses of their everyday lives during a constantly changing 2-minute window each day. The posts come in the form of photos, which include snapshots taken simultaneously from a phone’s front and rear cameras, which are then posted to the feeds of users and their friends. Users who don’t post can’t see what their friends have uploaded.

Errin Mathieson, 21, a university student in Dundee, Scotland, told NBC that BeReal’s bid is very important to the way social media should go.

“You get to see a whole different side of people that isn’t just their presentable social media side. It gets really exhausting and exhausting for people constantly, like scrolling through Instagram and seeing people having these perfect lives,” she maintained.

The social network analyst Mat Navarra commented to the same US media why he thinks that the BeReal trend can be successful over time.

“There is a change in the way social media apps are used, what people want from social media apps, particularly the younger generation. There is an interest in something authentic and less staged, and that does not really require large amounts of investment to participate or be a member of, “said the specialist.

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