Monday, May 29

Binance is the new sponsor of Paulistão Sicredi 2022

Binance, the world’s largest cryptocurrency broker, is the new Master sponsor of Paulistão Sicredi 2022. Within the scope of the partnership, it is planned to explore this new market, with the development of products, such as a platform for NFTs and LiveNFTs, among other initiatives. , making this edition of the competition the most innovative ever held.

With the closing and the partnership already signed with 1XBet, there is only one master quota available for Paulistão.

“We are ready to promote many innovations and create unprecedented offers for brands and fans of the largest state in the country. Paulistão 2022 will give Binance national visibility and the chance to offer fans unprecedented products”, evaluates Guilherme Lenz Cesar, Partner at LiveMode, a partner company of the São Paulo Football Federation.

Paulistão Sicred

As in the main leagues in the world, Paulistão sells sponsorships in an integrated manner across the various platforms. The idea is for Binance to be activated on the most diverse platforms that involve the competition, including broadcast partners, arena advertising and social networks.

The initiative of the São Paulo Football Federation for this season aims to offer the best experiences for fans and sponsors.

“We are delighted to announce Binance, another global giant, as a partner of Paulistão Sicredi 2022. The crypto market has been growing a lot in Brazil, and the most innovative competition in the country now brings the largest brokerage in the world”, says Reinaldo Carneiro Bastos, president of the FPF.


Binance is a global company whose main activity is an exchange for trading more than 100 currencies. Since the beginning of 2018, Binance has led this segment globally in terms of trading volume.

On the Binance platform, in addition to being able to invest in all available cryptoassets, fans will be able, for example, to buy NFTs for the goals their team has just scored and keep forever.

“Sponsoring such an important competition for the Brazilian sports calendar as Paulistão Sicredi 2022 marks Binance’s immersion in Latin American football culture. We strongly believe in the potential of sport as an important means to spread the innovation brought by Blockchain technology and cryptocurrencies, contributing to mass adoption. We look forward to bringing these two universes together, in a partnership that is sure to be very successful.”, says Binance CEO and Founder Changpeng Zhao, CZ.

Master of Paulistao Sicredi

The Master sponsorship of Paulistão Sicredi 2022 is Binance’s second sports marketing initiative in South America. Since November 2021, the team has also sponsored the Santos Futebol Clube shirt, with whom it also has an agreement for the commercialization and operation of products such as the Fan Token SANTOS and NFTs.

LiveMode is the exclusive agency selling this new sponsorship format and has been working with brands to build projects that use all available assets according to each sponsor’s goals.

The commercialization of broadcasting rights was designed for a wide and diversified distribution and consolidated the competition as a reference in this segment.


The result was that, for the first time, a national competition will be shown on a major Open TV network and on two giant global companies: Record, YouTube and HBO Max/TNT Estádio. In addition, you will have the most complete offer of games on two platforms: Premiere and Paulistão Play.

Paulistão is also preparing to be a reference in technological innovations, which will be reflected in the production and distribution of all games in a centralized way, as in the main competitions in the world, such as the Champions League, for example.

It is also in this scenario that Paulistão will have the same visual identity in all distribution partners, preserving the brand concept created and aligning the fans’ experience, wherever the competition is shown.

Sobre a Binance

Binance is a world leader in providing infrastructure for the blockchain and cryptocurrency ecosystem, with a suite of financial products that includes the largest digital asset exchange by trading volume.

Trusted by millions around the world, the Binance platform is dedicated to increasing the freedom of money for users and features an unrivaled portfolio of crypto products and offerings, including trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions and much more.