Wednesday, August 4

Bullish lives up to its name, announces $9 billion SPAC before even launching


  • Crypto exchange Bullish will go public via a $9 billion SPAC merger by year’s end even though it hasn’t launched yet.
  • This leaves it little to go on to entice investors beyond its high-profile backers.
  • Insider Intelligence publishes hundreds of insights, charts, and forecasts on the Fintech industry. Learn more about becoming a client.

The crypto exchange will merge with

SPAC
Far Peak Acquisition Corporation and list on the NYSE by the end of the year, per Business Wire.

Chart showing Coinbase is the top platform used to buy cryptocurrencies.

Coinbase is the top platform used to buy cryptocurrencies.


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In a very bold move, the SPAC was announced without Bullish actually being live.

Bullish was set up as a subsidiary of blockchain software company Block.one in May and is planning to run a private pilot program in the coming weeks before its public launch later this year—we assume before the listing.

It will use Block.one’s EOS blockchain to automate crypto trading services like portfolio management tools for institutional and retail investors.

Is the valuation justifiable? Bullish will have little to go on to entice investors.

Since the exchange will likely launch just a few months before the listing, it will not have a long history of revenues and user growth to attract investors. By contrast, Coinbase, which launched in 2012, disclosed record growth in 2020 and Q1 of this year ahead of its direct listing.

In lieu of this, Bullish will need to rely on investors’ bullishness for crypto markets and its parent company’s and Far Peak’s reputations to lure them. Block.one is backed by high-profile venture capitalist Peter Thiel, per Business Wire, and EOS is a major blockchain platform. Far Peak is backed by ex-NYSE president Tom Farley, who will take over as Bullish’s CEO after the merger.

More crypto exchanges are expected to go public via SPACs this year to capitalize on the crypto frenzy while it lasts.

SPACs tend to be a faster route to going public than IPOs, which works well for crypto exchanges like Bullish still hoping to cash in on cryptos’ popularity. Other crypto firms that have already announced SPACs include Bakkt in January and Circle earlier this week.

And more are reportedly considering going down this route later this year: Gemini, Kraken, BlockFi, Paxos, and even Ripple—should it get over its lawsuit with the SEC—are potential candidates, per Forbes.

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