Burger King is consolidating its proposal for change in the fast food market, and in Latin America it has done so through an alliance with the startup NotCospecialist in plant-based food.
Now, Chile will be the venue where, for the first time in Latin America, the public will be able to enjoy 90% of the burger king menu with the vegetable-based option. Nuggets Vegetal, Whopper Vegetal or King Vegetal are some of the variations that can be found in the two places exclusively available in Santiago with a plant-based menu.
From NotCo they commented how proud they are of the new step in this alliance that began in 2020: “Bringing this proposal to South America and making Chile the first country in the region to have the first two Plant-Based stores is a tremendous pride, a dream fulfilled. Our goal has always been to reinvent ourselves and offer delicious products that are friendly to the planet. We are happy because once again, we realize that we are doing things right, especially together with large partners like Burger King, who trust us”, says Matías Muchnick, CEO of NotCo.
“We are proud to launch this new line that tastes like chicken, but is made from plants and brings a new flavor to our customers. We want to go further and that those who come to Burger King know that they can choose new options”, says Lucy Garrido, Head of Communications Burger King Chile.
“The incorporation of plant-based alternatives responds to the need of our customers who ask for a variety of plant-based options without compromising taste, and to a trend that seeks to complement the diet with plant-based products. We are sure that they will love it”, adds Jaime Ponce, Head of Burger King Chile Categories.
The stores have already opened their doors to the public and are located at Av. Apoquindo 6888, Las Condes and at Américo Vespucio 571, Ñuñoa. They will be operational for a month.