Monday, September 25

Canada wants local share on streaming platforms | Digital Trends Spanish

A controversial project presented in Canada seeks to require Internet giants to broadcast local content, in addition to investing in Canadian cinema, television and music. The libel came from the federal government of Prime Minister Justin Trudeau and has raised dust, as it would affect everything from Netflix to YouTube.

The Online Streaming Act seeks to make it easier for users to search for national movies and television shows, among other content. But that would go through a necessary change in the promotion paradigms of digital platforms.

“Creators focused on new media and platforms like YouTube are concerned that the bill would give the broadcasting regulator sweeping powers, including the right to regulate people who post videos,” The Canadian Press originally reported.

The idea generated questions among opposition parliamentarians, such as the conservative deputy Rachael Thomas, who advocated freedom in the publication of content. According to the member of the House of Commons, the government goes after innovative digital creators to support “traditional and old-fashioned artists who cannot stand out otherwise”.

The Trudeau administration’s initiative also did not sit well with YouTube, which predicted that the promotion of local artists in the North American country would be inversely proportional to popularity outside its borders. In addition, it would be a disaster for the algorithms, which recommend content tailored to each user.

Jeanette Patel, head of Government Affairs and Public Policy for YouTube Canada, said “clearer definitions and more precise language are needed” in the law. In her view, the idea could “negatively affect thousands of creators and millions of Canadians who use YouTube daily,” according to Reclaim the Net.

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