“Cantabria is finite”. This is stated by Cantabria No Se Vende (CNSV), the association that seeks to show that the so-called ‘Cantabria Infinita’ slogan has become obsolete. In this way, they have launched the campaign ‘Cantabria Finita’, to denounce the processes of “touristification” suffered by the autonomous community and, above all, to try to raise awareness about the social and environmental impact of this “mass tourism” to which it points the organization. In this sense, they have got to work by placing posters on walls and marquees of advertising spaces under this motto, in addition to having produced a video that they have distributed on social networks.
Irene Puente, co-spokesperson of the group, explains that “the campaign arises because we are tired of listening to the messages that Cantabrian politicians launch in any act to call for tourism, and we see how that sale of Cantabria coexists as infinite with totally abusive practices with the territory , and they do not realize that all that attractiveness that they sell is destroyed at the same time with large constructions, the land law or overcrowding. ” “Out of that anger at the hypocrisy that we saw, we decided to create this campaign as if it were something advertising in the form of posters with which to allude to the fact that the resources of our land do not deserve a badge and paint in the face of tourists,” Puente emphasizes in conversation with elDiario.es.
They are already in marquees in Santander, but not only there, but the posters paint the walls of many other municipalities such as Castro, Laredo, Comillas, or the entire Buelna Valley. And it goes to more, as the member of the group points out, since “as a result of seeing the posters or the campaign on social networks, many residents of those towns or others have sent us messages asking us to send them one to post, and many messages support that are always appreciated, “he says.
As Puente explains, after several summers beating the record for tourists in the community, the CNSV as a whole is once again putting the focus of attention on the tourism model that is being imposed more and more, “proposing” another consistent with the project. socioeconomic development that Cantabria needs. “” People do not come to our land looking for wind farms, semi-detached housing estates, junk food and concrete; Marbella or Benidorm, with fewer hours of sun, “they assure from the association.
In addition, they recall that last summer, in the middle of the pandemic and with the highest level of tourism, “the discomfort of its inhabitants was also noted, who in the months of July or August found their crowded and degraded environments, often unrecognizable.” “There are more and more countrymen who comment on how unbearable it is to live with this tourist model, even seeing themselves displaced from their traditional practices and stays,” they lament. For this reason, they insist on defending that “it must be committed to a different tourism sector, integrated into Cantabrian society, that respects labor rights, that values and does not degrade our historical, natural and cultural heritage. It must be a complement to a productive economy and not its only pillar, since it has been shown that diversified and independent economies resist any situation much better, “they allege from the CNSV.
Land Law and wind farms, two problems to be added
But the campaign is also not finite in terms of claims, since it is not only framed in the denunciation of mass tourism in the community, but also in other problems such as the new Land Law or in the accumulation of wind projects, which have provoked protests in the region.
In the case of the first, the Sustainable Cantabria platform, made up of 17 groups, including the CNSV, warns of the “serious threat” posed by the project of the new Land Law prepared by the Government of Cantabria, “for the territory, economy, landscape and natural values of the region “. Irene Puente herself also regrets that “faced with the need to find a solution to the depopulation of rural areas, the Cantabrian Government has opted for a new law that promotes construction as opposed to the rehabilitation of hundreds of old houses that are falling apart. in many towns of the community, and that are part of the culture and tradition of these towns “.
On the other hand, Puente warns of the threat posed to Cantabria by the “endless number of wind projects” that have been planned since the beginning of the year, and which add up to almost forty in total. And the fact is that there are many mobilizations that they have carried out together with other groups under the cry ‘Not like that, our peoples to live’, because, as happened with fracking, “they sell us these macro-projects in the name of progress, like manna that it will save our valleys from poverty and depopulation, but the truth is that it would mean its final sentence of death, devaluing the land, worsening the quality of life and leaving us without the immense natural and landscape value that they treasure “, says the co-spokesperson “With all these projects and laws they deceive us with bread for today and hunger for tomorrow,” says Irene Puente.