Friday, July 30


bloomingdales, Business Visual Features, Features, Retail

This new Bloomingdale’s in Virginia shows how the department store is scaling down to make the shopping experience more’convenient’

Bloomingdale's is embracing its iconic nickname with a store called Bloomie's set to open in August. The Fairfax, Virginia, location will be one-tenth the size of the average Bloomingdale's store. The company says the smaller size is meant to create a "convenient," "fresh and casual" experience. See more stories on Insider's business page. Bloomingdale's is flouting the idea that bigger is better with its latest store, which is a small fraction of its typical store size.