Monday, July 26

Frito Lays

Cadbury, Economy, Frito Lays, General Mills, inflation, Mondelez, Reese's, Retail, Shrinkflation, Walmart

Take a look at how companies hide rising costs by shrinking the size of everyday products, from toilet paper to candy bars

Prices of consumer goods are increasing, from food to household necessities. The term shrinkflation describes brands selling smaller amounts of product for the same price as before. It's a sneaky way for brands to hide growing prices. See more stories on Insider's business page. It's not just you – some grocery products are getting smaller.Ingredients and manufacturing are getting more expensive thanks to inflation, and if they can't cut costs, companies have two main choices – hiking up prices or making their products smaller.Many of these size changes are subtle, like making candy bars sold in multipacks smaller than ones being ...