Tuesday, July 27

Media & Video Industry Market Research

BI Intelligence, BI Intelligence Content Marketing, Insider Intelligence, Media, Media & Video Industry Market Research, Report Teaser

Sports gambling opportunities for marketers

As US sports leagues and tournaments resume normal operations, the business of sports video is mostly back to pre-pandemic levels. And sports gambling, which is now legal in nearly half the US, is emerging as a market opportunity for brands and broadcasters alike. The legalization of sports gambling in more than 20 US states has opened new business opportunities, and potential pitfalls, for broadcasters and streaming services that seek to tie in betting content, such as fantasy leagues, with live broadcasts—or at least market separately to the sports viewing and gambling audiences. ...
BI Intelligence, BI Intelligence Content Marketing, Insider Intelligence, Media, Media & Video Industry Market Research, Report Teaser

US adults will consume almost as much media as last year, but TV viewing will decline

The pandemic drove a dramatic increase in time US consumers spend per day with media. Most of those increases will stick in 2021; but traditional TV will lose all its 2020 gains. Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels. ...
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Nearly a third of US media time will be on mobile this year

Time spent with mobile increased by an average of 31 minutes per US adult in 2020, reaching 4 hours and 16 minutes. This year, the time US adults spend on mobile devices will continue to grow, albeit at a slower rate than last year. As the US begins to emerge from the pandemic, people are re-entering the world with new habits, including new mobile behaviors. This year, the time US adults spend on mobile devices will continue to grow, albeit at a slower rate than last year . Nearly a third of their daily time spent with media will be on mobile. ...
Adveritsing, Advertising, BI Intelligence, BI Intelligence Content Marketing, Insider Intelligence, Media & Video Industry Market Research, Report Teaser

Advertising for Latin American brands are pursuing more diversity in campaigns

Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. Given the significant role advertising plays in shaping society, companies that embrace a social cause should stick to brand values. Latin America is a region of many paradoxes. It is home to one of the world's most racially diverse populations, yet many groups remain underrepresented or stereotypically portrayed in the advertising there. ...