Thursday, July 29

publicidad

audio, clientes de pago, Noticias, pandemia, publicidad, Spotify, streaming, Tendencias

Spotify has just added more paid clients than free clients | Digital Trends Spanish

A few months ago, Spotify anticipated that user growth would begin to slow, especially since the coronavirus pandemic had triggered the hiring of many more people than expected. Now it was proven that the company's projections were true: new registrations fell to nine million users in the last quarter, However, slower growth is not always a bad thing. In fact, of those nine million, seven million users subscribed to the Premium service, compared to two million who opted for the free and ad-supported service. Getty Images.Thanks to this, the audio giant has been able to announce a second consecutive quarter of profitability after a long period of losses. Thus, the number of Spotify users reaches 365 million, of which 165 million pay for the Premium service and 210 million use the option...
Influencers, Instagram, Noticias, publicidad, Redes sociales

Norway will force influencers to specify retouched photos | Digital Trends Spanish

In Norway, it was approved a law that will force both influencers as advertisers indicate if the photographs they publish on social networks have had some kind of retouching. The law, which has not yet come into force, will apply to any manipulation you make on a photograph. For example, if changes are made to body parts of those in the image, this will have to be explicitly labeled. And the same when influencers receive something in exchange for their social media posts. The specific regulation will be enforced by the Norwegian Ministry of Children and Family. And those who do not comply with these measures could pay fines and even spend time in prison. The new law has raised some questions regarding the way in which it will be enforced, since beyond a series of standards being rais...
anuncios, publicidad, smite, UFC 4, Videojuegos

TV Ads Inside Console Games: A Bad Idea | Digital Trends Spanish

A few days ago, a media report Axios revealed that Electronic Arts, the company behind FIFA, Need for Speed Y The Sims, signed a contract with a company called Simulmedia to include video ads in console or PC games. These ads could be similar to those traditionally seen in mobile video games, when after passing a stage or reaching a pause in the game, a 20 or 30 second video appears with an advertisement. Video is not normally skippable and is part of the experience of many free games or free to play. What Simulmedia raises, however, is a bit more invasive than just watching a video. According to the original reports, the idea is to reward those who watch the full video by giving out some extra in-game prizes (for example, receiving extra coins) that would not be available to those wh...
Cristiano Ronaldo, Eurocopa 2020, Instagram, millonarios, Noticias, patrocinio, Portugal, publicidad, Redes sociales

Cristiano Ronaldo, the most profitable on Instagram | Digital Trends Spanish

Despite having been eliminated from the European Championship with his Portuguese team, Cristiano Ronaldo continues to be one of the most recognized athletes in the world. Also one of the most profitable. The soccer player tops the list of the most millionaires on Instagram, in relation to the highest percentage for a sponsored publication. Thus, the Juventus player earns $ 1.6 million for endorsing a product on social networks. In addition to Ronaldo, in this classification appear, behind him, the actor and former wrestler Dwayne Johnson and the singer Ariana Grande. Getty Images.This is the first time that Ronaldo heads this list, which is usually led by celebrities from the music, film and television industry from the United States. The amount Ronaldo can be paid for a sponsorship i...
Buscador, Computación, Google, motor de busqueda, Neeva, Noticias, publicidad, suscripción

Neeva: Would you pay to use an ad-free search engine? | Digital Trends Spanish

This is a launch that has caught the attention of many, especially because it dares to compete in a field where Google's hegemonic presence covers almost everything. Neeva is a new search engine that was launched this Wednesday, June 30. One of its most striking points is that it is a search engine that can be used by registered users who must pay a monthly fee of $ 4.95, at least from the fourth month, since the first three are free. Why pay for a search engine? It may be a question that many ask themselves, especially since, in addition to Google, there are already several that offer almost the same without a payment in between. The difference is that Neeva has no advertising, and this is one of the elements that characterizes it the most. Its objective is to put the search at the s...
antimonopolio, compañía, Computación, Google, investigacion, Noticias, publicidad, publicidad en línea, Tendencias

Open investigation against Google for online advertising | Digital Trends Spanish

The European Commission launched an antitrust investigation against Google to determine whether the company violated European competition rules by favoring its own internet ad technology services, thus harming rival providers, advertisers and publishers. The commission will examine whether the technology company is distorting competition, by restricting third-party access to user data for advertising purposes, on web pages and mobile applications, thus reserving them for its own use, as indicated in a statement by the International organization. “Google collects data to use for advertising purposes, sells advertising space and acts as an intermediary in online advertising. So Google is present at almost every level of the supply chain for displaying ads on the Internet, "said Community...
Apple, comercial, década, lider tecnologico, Noticias, noventa, proyección, publicidad, steve jobs, tecnología

That’s how successful Apple imagined it would be in the late 90s | Digital Trends Spanish

We have all done the exercise of trying to guess how we will be in the future, it is part of our essence to be curious. So have large companies. A classic video from 1987 lets us know how Apple imagined it would be ten years in the future, that is, in 1997, as pointed out Engadget. Back then, the company was rethinking its future and found nothing better than to do so through a unique record that showed it as a technology leader in the late 1990s. Too optimistic Although the video can be considered a parody, it is also possible to warn that Apple, indeed, imagined this way in the future. Within the brief record it is necessary to highlight some technological "advances", such as curious glasses called Vista Mac II that functioned like a computer and even allowed the inc...
ciencia ficcion, cine, Entretenimiento, Mark Hamill, Noticias, patrick stewart, publicidad, star trek, star wars, uber etas

Mark Hamill and Patrick Stewart Encourage Uber Eats Advertising | Digital Trends Spanish

Mark Hamill and Patrick Stewart have all become references for movie and science fiction fans. Both actors have achieved world fame having starred in classics like Star Wars and Star Trek, respectively, and today they continue to be recognized through different generations. They're more current than ever today, especially after they became the stars of a series of Uber Eats commercials. Uber Eats. In the commercials, the two appear as antagonists in a kind of abandoned shed, discussing everyday issues while waiting for their food orders to arrive. One of these topics is related to the correct pronunciation of the word "tomato”, Which is part of an old debate typical of the English language. Thus, both take sides from their country of origin. While Hamill defends an Ame...