Monday, August 2

Regus

Adam Neumann, Industrious, Regus, Strategy, Tech Insider, WeWork

WeWork’s earliest sales efforts involved pitching random people at Starbucks and poaching competitors’ customers with offers of free rent, new book reveals

When it first started recruiting tenants, WeWork pitched people at Starbucks, a new book reports. The company's CEO Adam Neumann also authorized heavy discounts that targeted competitors' customers. Eliot Brown and Maureen Farrell broke down WeWork's early sales strategies in their new book. LoadingSomething is loading. In its early days, WeWor...