Wednesday, July 28

Report Teaser

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Sports gambling opportunities for marketers

As US sports leagues and tournaments resume normal operations, the business of sports video is mostly back to pre-pandemic levels. And sports gambling, which is now legal in nearly half the US, is emerging as a market opportunity for brands and broadcasters alike. The legalization of sports gambling in more than 20 US states has opened new business opportunities, and potential pitfalls, for broadcasters and streaming services that seek to tie in betting content, such as fantasy leagues, with live broadcasts—or at least market separately to the sports viewing and gambling audiences. ...
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Facebook will experience its slowest US user growth ever in 2021

This year, monthly US social network users will grow at less than half the pace of 2020. Facebook will experience its slowest growth ever in 2021 at just 0.8%. Do you work in the Marketing, Media & Advertising industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research. The following is a preview of one Media, Advertising, and Marketing report, the US Social Media Usage 2021. You can purchase this report here. In 2021, the number of monthly Facebook users in the US will increase by less than 1% year over year, the platform's lowest annual growth rate to date. In 2021, the number of monthly Facebook users in the US will increase by less than 1% YoY. Insider Intelligence Much of this deceleration is due to last year'...
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US Banking Channel Forecast: How shifting consumer habits and the coronavirus pandemic are reshaping banking usage

Digital banking channels are celebrating increased momentum as a result of the pandemic. This digital banking behavior will likely continue to evolve, spurring banks to satisfy customers' digital demands. The pandemic has unleashed a surge of digitization in banking—a trend set to continue even in the post-pandemic era. Stay-at-home orders and a desire for contactless service encouraged many consumers to overcome their reluctance toward managing finances through online channels. ...
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Insurance Technology Spend Forecast: What’s Driving Growth for P&C and Life Insurers in the US, UK, and Canada

Global insurers have been rocked by large, unexpected payouts and falling revenues amid the coronavirus pandemic. Yet, property and casualty (P&C) and life insurers in leading markets will still increase their tech spend and accelerate their digital transformations in the next several years. The global insurance industry's drive to digitize is leading incumbent insurers in the US, UK, and Canada to grow IT/ tech spend volume. ...
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US adults will consume almost as much media as last year, but TV viewing will decline

The pandemic drove a dramatic increase in time US consumers spend per day with media. Most of those increases will stick in 2021; but traditional TV will lose all its 2020 gains. Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels. ...
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Social Media Users Report: Latest stats and trends through 2024 by platform and location

The onset of the coronavirus pandemic ramped up social media usage across all major platforms across the globe—and there's no sign of a decline anytime soon. The coronavirus pandemic ramped up social media usage across all major platforms. eMarketer But ju...
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Key trends helping payments disruptors take on financial services

Payments service providers are building an array of financial services to compete with financial institutions (FIs). The surging popularity of service providers has given firms huge client bases to whom they can push financial solutions. Payments service providers are building an array of financial services to compete with financial institutions (FIs). ...
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Gen X amid the Pandemic: How Their Finances, Shopping Behavior, and Digital Usage Look

Many Gen Xers have yet to recover from the Great Recession , and the pandemic didn't help the unstable financial health of this cohort. Gen Xers have been pushed to adjust their bill payment methods, retirement plans, shopping habits, and work structure amid the digital transformation and financial strain brought on by the coronavirus pandemic . ...
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Influencer marketing stats: How creators have impacted businesses in 2021

Nearly 68% of US marketers from companies with 100 or more employees will use influencer marketing in 2021. And influencer and other paid content will represent 20% of US agency and marketing professionals' digital ad budgets in 2021. Many marketers had long underestimated the value of creators in their marketing mix. That's no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year. ...
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Nearly a third of US media time will be on mobile this year

Time spent with mobile increased by an average of 31 minutes per US adult in 2020, reaching 4 hours and 16 minutes. This year, the time US adults spend on mobile devices will continue to grow, albeit at a slower rate than last year. As the US begins to emerge from the pandemic, people are re-entering the world with new habits, including new mobile behaviors. This year, the time US adults spend on mobile devices will continue to grow, albeit at a slower rate than last year . Nearly a third of their daily time spent with media will be on mobile. ...