Monday, September 27

shopper demographics

Numerator, Retail, shopper demographics, Trader Joe's

Meet the typical Trader Joe’s shopper: a younger, married, college-educated person earning over $80,000

Trader Joe's has 530 stores in the US and employs more than 10,000 people. Owned by Aldi, the store's sales are estimated at $13.7 billion per year. Trader Joe's average customer is a married person in an urban area who is 25 to 44 years old and earning $80,000. LoadingSomething is loading. Trader Joe's is among the largest grocery chains in the US, with annual sales estimat...
Numerator, Retail, shopper demographics, Walmart

Meet the typical Walmart shopper, a 59-year-old white suburban woman earning $80,000 a year

Walmart has more than 3,500 Supercenters across the US and made $555 billion in sales last year. The retail giant's size and reach means the typical Walmart shopper closely resembles the average US consumer. Walmart's average customer is a woman who is 59.5 years old, white, married, and earning $80,000 per year. LoadingSomething is loading. Wa...