Wednesday, August 4

Clubhouse: four keys to a successful debut on this social network | Digital Trends Spanish

Club House it has some live podcasts, a TED talk, and an academic conference. And best of all, the audio-only social network is now available to any user, after debuting in 2020 on iPhones and mid-2021 on Android devices. The question that surely circulates is what is special and what are the keys to debut in Clubhouse.

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The social network can be quite addictive, at least in the first weeks of use. With numerous rooms to discover or interesting discussion topics, you can be hooked in no time. And although it is possible to use it as a background audio, we suggest you take the necessary measures to give it a reasonable use, perhaps establishing limits or some of these options to improve concentration.

What is and how does Clubhouse work?


Clubhouse is not a traditional social network, since its operation does not use images, videos or text, but only your voice. In this platform, users participate as exhibitors, room moderators and listeners, in what is similar to a conference or academic talk.

The exhibitions are held in the halls or rooms, which are generally organized under the wing of the clubs, as the groups that are organized around a specific theme (music, business, entrepreneurship, technology) are called. Any user can organize a room and fulfill the role of exhibitor, but unless you are Elon Musk or Bill Gates, there are some steps you must follow to be successful on the platform.

Four keys to a successful debut at Clubehouse

Properly configure your profile

To get the most out of it, a basic step is to properly configure your profile. This implies adequately describing your skills or the topics you are interested in talking about. In this way, you are more likely to gain followers and be invited to participate in clubs (the importance of which we will see later).

Another important aspect is to leave coordinates for other users to contact, in case your profile catches their attention. It can be your Twitter account, Instagram or even an email. The reason? Although you can organize private rooms with your contacts who are online, Clubhouse lacks an internal messaging system that facilitates communication between its users.

Another helpful tip is to be cautious when defining your interests. Do not exaggerate when choosing them. Although you may be interested in multiple topics, in the long run this could become a difficulty, since the platform will suggest dozens of talks that will divert you from what interests you.

And if you still don’t get an invitation, don’t worry, because – as we anticipated – you no longer need it: from July 21, 2021, the platform is open to any user.

Join and organize your talks in clubs

A phone with the Clubhouse app

Clubs are groups that bring together users who are interested in a particular topic. There are marketing, business, technology, fitness, meditation and on any subject you can imagine. What is the advantage of joining or following these spaces? That when you join one of them, you can see the notifications of the rooms in development and it allows you to connect with other users with similar interests.

But if you ever want to organize a talk, you should do it at the forward of these clubs. While you can do it individually, its scope is most likely limited (again, unless you’re Musk or Gates). Why? Imagine Clubhouse as a city. When you organize a room within a group you will be on a main avenue where everyone circulates, while if you do it individually you will be on the periphery.

Clubs have a hierarchy that you should consider when trying to create a room:

  • Founder: creator of the club. By default it is administrator.
  • Administrators: appointed by the founder. They can approve or remove members and open club-branded rooms.
  • Members: They can create private rooms in the club, but not public ones. They can also nominate other members.
  • Followers: a follower is not a member of the club. You can track their activities, but you can’t create rooms.

That is, you need to be a member of a club to create a private room for the rest of the members of the group or contact the administrators to “sponsor” a meeting.

Don’t be afraid to ask for help

Clubhouse invitations

In addition to the fact that you will need the support of the community to organize your own rooms under the wing of a club, when you do, do not be afraid to ask for help with other tasks.

Once you have familiarized yourself with the dynamics of the platform, you will understand that to organize a talk you will need the support of other users, especially if you want it to be interactive.

As the main speaker you should worry about exposing, but we recommend that other users act as moderators, who give the floor to the audience that wishes to intervene.

Don’t believe everything you hear

Although Clubhouse can be an excellent space to exchange ideas, expand your contact networks and your knowledge on a particular topic, we suggest that you do not consider everything you hear on the platform as absolute truth.

Since the platform does not keep a record of the talks and does not have a native function so that users can record them, some users may be less rigorous when making statements or confuse their opinions with facts.

Also, not all exhibitors have the necessary credentials to speak on a particular topic. Therefore, it is important that you participate in talks under the wing of the clubs. Usually they filter the speakers, although the first should always be on your own.

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