The Coca-Cola System (made up of the Coca-Cola Company and its bottling partner Coca-Cola FEMSA), inaugurated the new universal bottle production line at its plant located in the town of Betania. It is a unique bottle that it can be used on many occasions with different flavors of your drink favorite with a removable tag.
This is part of the $ 7 million investment the company has made in 2021, with a view to the sustainability of the business and to continue creating social awareness, highlights a press release from the Coca-Cola System.
The new universal bottle line will significantly reduce waste generation, promoting a culture of recycling among consumers since this production line will use a single bottle design that is reusable, and will be filled and labeled several times.
“As a leader in the beverage industry, Coca-Cola FEMSA seeks to use its bottles in a
efficient, this new production line is proof of this. We have also redesigned the components of our packaging so that they can be recycled. Our efforts to create a more sustainable company have allowed us to reduce costs, using renewable energy sources and with the universal bottle, we hope to be able to reuse it an average of 25 times”, Explained Carlos Alfredo González, Coca-Cola FEMSA’s Director of Operations for South Central America.
The affordability of the different products for consumers continues to be an important driver for the growth of the carbonated beverage portfolio. AND With the launch of the universal bottle, the returnable packaging platform is expanded, expanding it now to the portfolio of flavored soft drinks and even non-carbonated drinks.
The opening event was attended by the President of the Republic, Laurentino Cortizo, who took a tour of the industrial plant. In addition to ministers, ambassadors, and special guests, who were able to learn about the commitment of the Coca-Cola System with sustainability in production processes, efforts in circular economy and in leading consumers to increasingly more environmentally conscious consumption options. .