CoinMarketCap’s YouTube channel presenter Jessica Walker recorded a special program about the relationship between Brazilians and cryptocurrencies.
This market is booming in the year 2021, after a great appreciation of Bitcoin and a consequent search for innovations among the local population. Furthermore, the thesis that this is a protection against inflation also led people to seek more information about the sector.
When seeking to know cryptocurrencies and their fundamentals, many seek to visit CoinMarketCap, which offers the price of various currencies, project websites and even explanations about them. Communities come together in this tool, which today may be one of the biggest references in the sector worldwide.
Seeing 10 million Brazilians investing in cryptocurrencies, CoinMarketCap makes a special program
CoinMarketCap introduced the Brazilian cryptocurrency market to the world, stating that local growth is above expectations. According to an estimate presented by Jessica, Brazil already has 10 million people investing in the sector, which represents 4.9% of the population.
The majority of investors (40%) are aged between 20 and 25 years, with 26% of people aged between 26 and 40 years. This growth in Brazil was justified by the CMC special due to greater institutionalization of the local market, with market companies boosting the volume of negotiations.
Estimates of the study presented show that US$ 50 billion in cryptocurrencies are held by Brazilians today, which would amount to something around R$ 283 billion.
“Crypto is growing in Brazil! There was a huge leap in the number of cryptocurrency owners in 2021. The broader institutionalization of crypto has fueled the growth of this asset class.”
Crypto is BOOMING in Brazil! 🇧🇷 🔥
There has been a huge jump in the number of crypto owners in 2021.
The broader institutionalization of #crypto has fuelled the growth of this asset class.
— CoinMarketCap (@CoinMarketCap) December 22, 2021
Among the main reasons given for the increased interest in cryptocurrencies, CoinMarketCap highlighted that inflation in Brazil may be one of the reasons that led the population to the sector, combined with a population with an average age of 32 years and that is used to the environment digital.
According to the special program, Brazil should lead the growth of the cryptocurrency market in the region in the coming years.
CoinMarketCap already reaches accesses from “banks” in Brazil
It draws attention to the CoinMarketCap special program on the relationship between Brazilians and cryptocurrencies comes at a time when the site is one of the most accessed in the country, in the Finance category.
In November 2021, for example, CoinMarketCap was the fifth most accessed site by Brazilians. According to SimilarWeb over 17 million hits were made on this site
With this brand, CoinMarketCap lost in number of accesses only to Serasa, Banco do Brasil, Santander and Itaú, in other words, it already rivals the country’s banks in the interests of the population.
This great site was purchased by Binance in April 2020, these two being the most accessed domains worldwide in the sector. What is striking is that the year 2021 was a watershed for the cryptocurrency market, with more attention being paid to this sector even by the traditional Brazilian media.
The special about Brazil can be seen in its entirety in the video below.