Wednesday, January 19

Consumption: Supermarket sales grew for the fifth month in a row

Of the total sold, 35.5% was invoiced through credit card, 30.8% in cash, 28.3% in debit card, and 5.3% in ‘other means of payment’.

In total sales at current prices, the groups of articles with the most significant increases in October compared to the same month of the previous year were: “Prepared food and delicatessen”, 97.2%; “Drinks”, 79%; “Meat”, 73.2%; and “Clothing, footwear and home textiles”, 69.7%.}


Beyond the growth in sales in supermarkets that was registered during the last months surveyed by the INDEC, the sector warns about the effect that the rise in covid infections has on consumption.

“We started December with an important expectation, given that the year-on-year lost units had been closing in recent months with less decline than in previous months. It does not mean that it was balancing, far from it, but there was a slight impact on the recovery, “Víctor Palpacelli, president of the Argentine Federation of Supermarkets and Self-services (FASA), told Ámbito, who added:” In December we came with the same trend, partially recovering, but in some important provinces, in the last fifteen days, the cases of contagion and isolations (either by close contact or by positive cases), caused this to influence sales. And we see that this trend will continue for the last week of December, prior to the New Year’s Eve. And this is going to significantly affect sales in a month as particular as December. Although we do not have the closed numbers, we must wait, but I believe that this pandemic scenario will hit sales ”.

As for prices, an acceleration is expected in December compared to the previous months. “Seasonally, in December there is an upward trend in prices, especially in mass consumption, food and beverages, due to the Holidays. And you will not see the 2.1% number for November. Possibly we have an inflation in food and beverages higher than 3% “, said Damián Di Pace, director of the consulting firm Focus Market, who added:” The Government has part of its methodology very anchored in the Cared or frozen Prices, for which there is different price ‘temperatures’: in large stores, there are more stable prices; outside of that channel, there is instability and a stronger price variation ”.

Meanwhile, according to a report prepared by the consulting firm Scanntech, consumption in independent supermarkets and self-service stores across the country fell 4.2% year-on-year in November, accumulating a fall of 8.1% so far this year. According to the study, “all product families show falls so far this year: Food (-14.2 percent), Personal Care (-8.4%), Cleaning (-6.8%) and with less impact of Beverages (-1.9%) ”.


INDEC also released data on consumption in large shopping centers. There it appears that sales in shopping malls, which remained closed for much of 2020 due to the pandemic, increased by 160.8% in year-on-year terms as a clear reflection of the normalization of the economy.

Total sales at current prices in October, compared to sales for the same month of the previous year, reflected that the items with the highest increase were: “Food court, food and kiosks”, 446.8%; “Toy store”, 389.9%; “Clothing, footwear and leather goods”, 374.9%; and “Bookstore and stationery”, 315.8%.

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