Friday, July 30

Controversial and profitable: this is how Twitter has evolved | Digital Trends Spanish


It started as a platform that allowed you to send short messages via SMS. It was launched in March 2006, but it was launched until July 15, 2006. That is, today Twitter celebrates fifteen years of life.

At that time it was not even called as we know it today, in fact it was written Twttr, a name that was chosen by Noah Glass, one of its founders for, supposedly, imitating the trill of a bird, which could have some correspondence with Larry, the bird that appears as an icon of the social network.

Twiiit, Twich, and Stat.us were also thought of as names. At that premature time, the color of the platform was green and it is very likely that none of its creators, not even Jack Dorsey, imagined the scope that their social network project would have.

Today, Twitter is valued at $ 40,000 million and, although it is not the most popular network, it does have a significant presence, especially among informational platforms.

A relevant fact that shows its importance is having the luxury of expelling Donald Trump from the platform when he was president of the United States, since the social network classified the president’s attitude as irresponsible before the violent takeover of the Capitol at the beginning of this year .

Evolution

One of the most important changes that Twitter has incorporated is the ability to write posts that exceed 140 characters.

This was the limit at the beginning of the platform, since it was the number of spaces that mobile phone operators allowed in SMS.

Another important change was the incorporation of hashtag or tags, which was proposed by a user in 2007. In August of that year, Chris Messina blogged his idea of ​​using tags as a way to have a thematic order.

Later, he shared his proposal on the social network by asking: “How do you feel about using (#) for groups?” Although the response of the other users was positive, from Twitter they responded that the hashtags they could be tangled and that people would never use them.

At some point, they must have realized their mistake, because today the labels are used in all social networks.

From that point, Twitter changed its attitude towards user comments and today relies on feedback to grow its platform.

Thus, the social network has managed to continue in force and reinvent itself, despite the appearance of other competitors. Currently, the platform has 350 million users and the expectation to continue growing by launching new features such as audio rooms and the monetization of its service through subscriptions.

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