The South American Football Confederation, CONMEBOL, announced an agreement with cryptocurrency exchange Crypto.com, which includes the license for the development of an official collection of non-fungible tokens (NFT) of the Copa Libertadores. The information was released on the website of the sports organization this Thursday, November 25.
According to him release, CONMEBOL and Crypto.com will create the NFTs of the most important South American soccer competition from 2022. Digital collectibles can be purchased, exchanged or held in the newly created section of the platform, Crypto.com NFT.
“CONMEBOL always works to be a leading institution and at the forefront,” said José Astigarraga, CONMEBOL secretary general. He also expressed his confidence that the agreement will be beneficial for both parties, but especially for South American football.
A cryptocurrency company among CONMEBOL sponsors
The statement maintains that the Crypto.com platform now becomes an official sponsor of the CONMEBOL Libertadores Cup for the 2023-2026 cycle. This means that the cryptocurrency company will be able to display its brand “In the stadiums, activations and broadcasts of CONMEBOL Libertadores.”
The platform will even become the first brand integrated into the Virtual Assistant Referee (VAR) function. Additionally, also may appear in the NFTs that are part of the collection that will be developed from next year.
Crypto.com is strongly committed to alliances with sports organizations, both in the field of soccer, and in other disciplines. As reported by CriptoNoticias, the platform reached a sponsorship agreement with the Mixed Martial Arts League (UFC) in early July this year.
The company also participated as an official sponsor of the first Formula 1 Sprint Series. Furthermore, it is one of the «sponsor»From the European league football team, Paris Saint Germain (PSG), the French team that has figures such as Lionel Messi, Neymar and Kylian Mbappé in its squad.