FIFA announced cryptocurrency trading platform Crypto.com as an official sponsor of Qatar 2022.
Thus, the company created in 2016 “will benefit from significant brand exposure both inside and outside the tournament stadiums.”
The firm currently has more than 10 million clients and over 4,000 employees in its offices in the Americas, Europe and Asia.
According to FIFA, Crypto.com is a company “built on a foundation of security, privacy and compliance”, and has among its goals “accelerating the global adoption of cryptocurrencies through its service offerings”.
FIFA Chief Commercial Officer Kay Madati said in a press release that the company has already demonstrated its commitment to top-tier clubs and leagues, events and some of the world’s most iconic venues.
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and innovative FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale,” he commented.
Among other activities, Crypto.com has partnerships around the world such as sports and entertainment competitions. Its alliances include motorsport, mixed martial arts (MMA), basketball and ice hockey, as well as soccer.
Recently supplemented by FIFA, it secured the naming rights to the historic Crypto.com Arena in Los Angeles. In the same way, it became the official cryptocurrency exchange and trading platform for the men’s and women’s professional soccer league in Australia.
One of Crypto.com’s strategies in activating its official sponsorship will be to “offer opportunities for new and existing users to attend matches during the tournament or win exclusive merchandise.”
Kris Marszalek, Co-Founder and CEO of Crypto.com, indicated that through the alliance with FIFA “we continue to use our platform in innovative ways so that it can power the future of world-class sports and fan experiences around the world. the world”.