Monday, December 6

“Declare your financial freedom”, the new Ualá campaign

The commercial, which is actually a manifesto, describes how, through the different options it offers, each time it is more accessible self-management of personal finances. The proposal, developed in conjunction with the creative agency Circus Media.Monks, includes actions on television, radio, online media, social networks and public streets.

The users of Ualá, protagonists of the commercial, declare their “Right to handle money from one place” and they list the benefits and freedoms they obtain by being part of the Ualá ecosystem, such as the possibility of generating an account quickly and easily from any cell phone and anywhere, making transfers, requesting loans, quoting consumption, invest in a Common Investment Fund, collect with Ualá Bis, or solve procedures by chat, among other functions offered by fintech.

It is also mentioned that all person over 13 years old can access a card.

“We are offering a complete financial ecosystem to users and we wanted to reflect that in this campaign. We think of this declaration of financial freedom as a manifesto of our values. Financial inclusion is not only about providing tools and knowledge, but also that each person can decide how to manage their personal finances. This is the message we want to convey in the campaign, both to our user community and to those who are not yet part of it ”, he pointed Martin Bellocq, Chief Marketing Officer (CMO) of Ualá.

Campaign technical sheet:

Advertiser: Whoa

Name of the piece: It will declare your financial freedom

Ualá Communication and Marketing Team: Martín Bellocq (CMO), Martín Hansen (Brand Manager), Sofia Gonzalez Bergez (Brand Leader), José Freyre (Brand Strategist), Martina Lotti (Design Coordinator), Juan Kmet (Graphic Designer), Ailin Pari (Motion Graphics Designer).

Creative Agency: Circus Media.Monks

Creative Directors: Luis Arias and Ariel Perelmuter

Senior Creative: Hector ‘Tito’ Dubon

Head of Client: María Cecilia De Nardo

Project Manager: Rocío García Weis

Producer: Karla Mendez

Production Assistant: Sofia Cardachi

Audiovisual Production Company: Revolution

Creative Director Juan Amusategui

Música original: Happy Together

The Argentine fintech, which recently received an investment of 350 million dollars, continues to consolidate its offer allowing users to access a complete financial ecosystem that allows: accessing an international prepaid Mastercard card, making payments for services, investing in a common investment fund, accessing personal loans, quoting consumption, and contracting insurance and assists through Willis Towers Watson. In addition, through Ualá Bis it allows you to charge products and / or services through a payment link and mPOS.

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