Disney announced an increase in its plan rates for its Disney Plus Platform, and also reported on the incorporation of Disney Plus Basic, which will be its streaming with built-in ads.
Disney Plus Basic, which is the name of the plan with ads, will launch on December 8 in the United States for $7.99/month. That’s the price of the current ad-free version of Disney Plus, which at the time will increase up to $10.99/monthan increase of 38%, and will be known as Disney Plus Premium.
The ad-supported version of Disney+ will include the same content that’s available in the ad-free tier, though some titles may not run ads, according to the company.
Disney+ Basic will launch with about four minutes of ads per hour. It will start with 15- and 30-second ads but will expand to a “full suite of ad products” over time, Disney’s president of Advertising Sales Rita Ferro said at an investment conference this spring. Disney Plus with ads will not accept political or alcohol ads. The company expects most Disney+ customers to opt for the cheaper, ad-supported plan over time.
Meanwhile, starting October 10, Disney will increase the price of Hulu with ads, from $6.99 to $7.99 per month, while the ad-free tier will go from $12.99 to $14.99 per month. The Disney bundle in the US (Hulu with ads, Disney+ without ads, ESPN+) will go from $13.99 to $14.99 per month; the premium version of the package (Hulu ad-free, Disney+ ad-free, ESPN+) will remain at $19.99 per month.
As previously announced, ESPN+ fees will increase in August, going from $6.99 to $9.99 per month.
“With our new ad-supported Disney+ offering and an expanded lineup of plans across our streaming portfolio, we will bring a greater variety of consumer choices at a variety of price points to meet the diverse needs of our viewers and engage an even more diverse audience. broader,” Kareem Daniel, president of Disney Media & Entertainment Distribution, said in a statement.