Saturday, September 25

Disney turned Marvel into a money printing machine | Digital Trends Spanish


The memes couldn’t be more wrong. Disney’s purchase of Marvel, completed on August 31, 2009, did nothing more than catapult the superheroes created by Stan Lee.

Sure, those memes were created by fans who felt that Iron Man, Spider-Man and other characters were something untouchable, created by Stan Lee yes, for business, but especially to satisfy them. They thought that Disney would dress Buzz Lightyear as Iron Man and that Mickey Mouse would end up disguised as Spider-Man. All were wrong and there was no one capable of predicting that that purchase would be like taking advantage of Marvel, because just 10 years after Marvel closed the purchase for $ 4,000 millionyes, almost quadrupled the investment to obtain $ 18,200 million and only for the concept of the films of the so-called Marvel Cinematic Universe.

The truth is that Disney CEO Bob Iger pointed this out as soon as the purchase was completed. “The purchase is perfect from a strategic perspective,” he said. “It’s a treasure trove of over 5,000 characters with whom Disney will do what it does best.”

The result was 16 Disney-produced films (out of a total of 23 in which Paramount, Universal and Sony Pictures also participated) that are now one click away on Disney +, where they continue to bill more dollars for Disney.

A picture of Stan Lee and Disney's purchase of Marvel

The truth is that the money printing machine that Disney transformed Marvel into is far from stopping.

The result is one click away. A glance at the Disney + catalog reveals the role that Marvel superheroes play in 21st century Disney. Yes, there is Mickey Mouse and even additions that also did not fight the load of memes, like The Simpson, but it is impossible not to pass your eyes through the Disney streaming service without looking at Captain America or Thor.

Billions for “infantilizing the population”

Beyond the harmless memes, one of the harshest criticisms of Disney’s acquisition of Marvel comes from Alan Moore, the legendary writer and author of renowned comics such as Wathmen and V for Vendetta.

In 2020, with Marvel already exalted as a dollar printing machine, it gave an interview to the portal Deadline in which he criticized Disney’s advertising machinery, which has made superhero cinema one of the pillars of the industry in recent years.

“Several years ago I said that I thought it was a really disturbing sign that hundreds of thousands of adults were lining up to see characters that were created 50 years ago to entertain 12-year-olds,” he said. “That seemed to speak of a kind of longing to escape the complexities of the modern world and return to a nostalgic and remembered childhood. That seemed dangerous, it made the population childish ”.

He added: ‘This might just be a coincidence, but in 2016, when Americans voted for a National Socialist and the UK voted to leave the European Union, six of the 12 highest-grossing films were superheroes. It is not that one causes the other, but I think that both are symptoms of the same, a denial of reality and an urge for simplistic and sensational solutions, “he concluded.

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