After buying Fitbit in 2019, Google is moving to require the use of Google accounts on new devices Fitbit. The company shared the news on a page helpadding that it would reduce Fitbit account functionality by 2025.
While Google is pushing its own brand of upcoming smartwatches, there’s still substantial interest in familiar Fitbit products.
“After we launch Google accounts on Fitbit in 2023, some uses of Fitbit will require a Google account, including to sign in to Fitbit or activate newly released Fitbit devices and features,” Fitbit said. “If you have a Fitbit account, then After the launch of Google accounts on Fitbit, you will have the option to move Fitbit to your Google account or continue to use your existing Fitbit devices and services with your Fitbit account for as long as it is compatible. Support for Fitbit accounts will continue until at least early 2025.”
In short, you can use your Fitbit without a Google account until 2025 if you already have one, but you’ll almost certainly need one from next year. Google will release a Pixel Watch soon, but Fitbits still offers better features, especially when it comes to battery longevity. The Fitbit Versa 4 and Sense 2 come with six days of battery life, while the Pixel Watch is rumored to come with just one day of battery life.
There is, of course, the issue of privacy. With Google requiring Google accounts on a Fitbit, people who would like to use Fitbit but aren’t fans of Google’s data collection practices may find this off-putting. “We work with global regulators on an approach that safeguards consumers’ expectations of privacy, including a series of binding commitments confirming that Fitbit users’ health and wellness data will not be used for Google ads and this data will be separated from other data of Google ads,” said Rick Osterloh of Googlebut a closer look at those commitments. limit them only to users from the European Economic Area. It’s not entirely clear whether the same would apply in the United States and elsewhere.