Saturday, December 4

Don’t call it Facebook, call it Meta: the company changes its name and bets everything on the metaverse

Facebook is now Meta. “Metaverse first, not Facebook first“. What it was rumored, Mark Zuckerberg has confirmed the name change of the company he runs to represent the beginning of a new era focused on the ‘metaverse’. Meta will be the parent company that encompasses what is now the social network of Facebook, WhatsApp and Instagram, in addition to other projects such as Quest, Messenger or Horizon. What already did Google with Alphabet in 2015, Facebook Inc. changes its name to try to reflect its new bet.

After the numerous scandals, Zuckerberg wants to make a clean slate with the company and distance himself from social networks to get closer to the metaverse, what he defines as “the next version of the internet”.

What do we know about the bet of Facebook Goal for the metaverse


It is easy to think of ‘Ready Player One’ movie when talking about metaverse. It is the word that Mark Zuckerberg has not stopped repeating during Facebook Connect 2021, the event that has been held today and where he has revealed his plans.

The metaverse is a virtual universe that expands the physical world into digital, be it with augmented reality, avatars or virtual interfaces. One of the examples in this metaverse is Facebook Horizon, a kind of ‘Second Life’ in virtual reality.

Metaverse Concepts

According Bloomberg calculations, the Metaverse business could be worth up to $ 800 billion in 2024. A sector with enormous potential for which Facebook, now Meta, will try to fight.

At the moment the metaverse as such it is still more of an eye-catching concept than a concrete tool. During this event, Zuckerberg has shown different videos of his possibilities, from ‘metaversian chess’ where two players in different parts of the world face each other or virtual avatars talking with real people.

Metaverse Chess

“For many people, I’m not sure there is ever a good time to focus on the future,” says Zuckerberg, who explains that “investing in the metaverse is going to be a big step forward.” A project to “teleport to places with distant people and interact with them in a virtual space”. A metaverse where Zuckerberg has made it clear that one of the concepts that will make it possible is the interoperability.

For the next decade, Zuckerberg expects the metaverse to reach 1 billion users, generate billions of dollars and help the work of the millions of creators already working on the internet. “Facebook was created to connect people and now we will connect people through the metaverse,” concluded Zuckerberg. A name change that represents a whole turn in the company. Goodbye to the Facebook we know. It’s time to see what Meta will offer us.