Wednesday, August 4

DuckDuckGo Launches Protection Against Email Trackers | Digital Trends Spanish

DuckDuckGo, the company behind the privacy-focused eponymous search engine, is launching a new service to protect emails and avoid the tracking practices used by some advertisers.

The service will deliver a free email address ending in @, which in turn will redirect to the user’s official email account. However, before forwarding received emails, DuckDuckGo will look for trackers within the content; if there are any, it will be removed and then the mail will be sent clean of trackers to the user.

According to DuckDuckGo, 70 percent of the emails include a tracker, which lets the sender know if the email was opened and also where it was opened or what type of device was used for it. “This email data can be used to create a profile of the user and thus send specific advertisements,” reveals the company.

Even more problematic is the fact that the user’s profile data is shared with third parties, usually companies that are dedicated to sending advertisements in bulk. Therefore, an email address such as those offered by DuckDuckGo serve to prevent these companies from having access to the real addresses of users, avoiding unnecessary or annoying spam.

For now, DuckDuckGo is launching mail protection in beta format. To enter, you must download the DuckDuckGo application on Android or iOS and join a waiting list within the beta section; The company assures that little by little they are letting more users enter the program while they correct and adjust the system.

And for those who are concerned about the privacy of new email addresses, DuckDuckGo ensures that they do not read the emails nor do they review or store the recipient and sender addresses. The system simply searches for trackers, removes them if there are any, and then the email runs its course, with no noticeable delays for the user.

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