Electronic Arts and The leagueannounced that they have entered into a first-of-its-kind, multi-year partnership that will enable both parties to deliver innovative fan experiences globally.
Starting in the 2023/2024 season, the alliance between EA SPORTS FC and LaLiga will include title rights for all LaLiga competitions, a complete rebranding of LaLiga with EA SPORTSincluding logos, graphics, fonts, and other visual elements, while offering new in-game integration, broadcast highlights, and joint commitments to support grassroots initiatives.
The new partnership will include the first and second divisions of LaLiga (the most important soccer competitions in Spain), LaLiga Promises (the league’s annual youth tournament) and eLaLiga.
“EA SPORTS FC is committed to delivering the most immersive and authentic experience in global soccer. Our innovative new partnership with LaLiga further elevates that ambition and cements both organizations’ position at the center of football culture,” said David Jackson, Vice President of Brand at LaLiga. EA SPORTS FC. “The visible scope and scale of this partnership is deeply exciting, as is the opportunity to deliver amazing experiences for fans through in-game innovations, interactive entertainment and grassroots initiatives.”
“EA SPORTS represents the forefront of interactive soccer experiences while LaLiga is at the forefront of real soccer competitions with unparalleled in-person, broadcast and digital experiences for fans,” said Javier Tebas, President of LaLiga. “We have been strategic partners with EA SPORTS for years and this expanded agreement is a commitment to deliver a higher level of innovation for all football fans, a fusion between the virtual and the real world of football.
“This alliance with EA SPORTS is set to completely transform the way football is enjoyed around the world,” said Oscar Mayo, Executive Director of LaLiga. “On the other hand, the agreement demonstrates that LaLiga is a global brand, evidencing the success of our league in connecting with fans internationally”
“We are delighted to partner with a global leader in soccer fandom to better connect our fans with their favorite LaLiga clubs, players and championships,” said Nick Wlodyka, Senior Vice President and General Manager of EA SPORTS FC. “LaLiga’s contributions to the EA SPORTS FC portfolio will be immense, not only from a visual point of view, but also through technological enhancements and game development, further blurring the lines between the real and virtual world of football. .”
More details about the partnership will be shared in the coming months, along with information about the products of EA SPORTS FC, which will be available in summer 2023.