The CEO of the company, Mark Zuckerberg, has announced through his Facebook account that he will focus on “young adult” users. between 18 and 29 years old to promote the development of the metaverse, a new phase of virtual experiences interconnected through technologies such as augmented reality and virtual reality. In addition to the announcement that Facebook Inc. is now Meta, from metaverse.
“Historically, young adults have been a strong base for Facebook and that is important, because they are the future. “, has mentioned the creator of this social network, who has recognized that “this change will take years, not months, to fully implement” and that he considers that “it is the correct approach” to build his community and company “in the long term”.
This new strategy is due to the increasing competitiveness of other platforms aimed at younger audiences, with Tik Tok being the most obvious case. Thus, with this redesign, they seek to “lean even more towards video and make Reels a more central part of the experience,” according to the creator of Facebook.
In addition to this restructuring process, Facebook plans to go one step further and invest heavily in metaverse development through Facebook Reality Labs. (FRL). It also plans to develop “virtual reality (VR) and augmented reality (AR) at the same time, as well as an operating system and development model, a digital commerce platform and a social platform,” according to the CEO.
According to its latest report, in which it presents the results that the company has obtained during the third quarter of 2021, The investment in Reality Labs (known as Oculus until last August) is expected to be around $ 10 billion. “We are committed to making this long-term vision a reality and we hope to increase our investments over the next few years,” he said in this statement.
In the document Facebook also anticipates that, starting next quarter, the company will report its financial data in two batches. On the one hand, it will focus on the benefits resulting from its applications (Facebook, Instagram, Messenger and WhatsApp) and, on the other, on the Reality Labs division.
With this differentiation, Facebook seeks to “reflect the importance of the metaverse” for your business, in the words of Mark Zuckerberg, who has also stated that this will provide investors with greater visibility of the investments they are making in augmented and virtual reality.