Saturday, December 4

FC Barcelona enters the NFT business


FC Barcelona has joined the Ownix ​​platform to auction the best images of its 122-year history in NFT format. The Barça team reported in a statement that this alliance will allow it to reach fans around the world. Fans, the club indicates, will be able to acquire and own digital assets that will reproduce unforgettable Blaugrana moments in the Club’s history.

Barcelona NFT

According to Ownix ​​on its website, the first sale is scheduled to take place in 19 days and will coincide with the launch of the platform’s premium digital auction house for sports, art and entertainment. Ownix ​​is ​​defined as the most dynamic Ethereum-based digital auction house and NFT platform of the digital age.

Blockchain or how to capitalize on the passion for football and sports in general

The purchases of the NFTs must be made with the platform’s token, which is called ONX and which is currently only available for purchase on Uniswap, one of the most popular decentralized finance (DeFi) exchanges. Although the details of the agreement have not yet been disclosed, Barcelona indicates in its note that the association is part of the Club’s global expansion strategy. As well as one more bet to search for new channels and formats to connect with the new generations.

The League will launch NFTs of all its players from the hand of Sorare

On the new proposal, Joan Laporta, president of FC Barcelona, ​​said that the team, in addition to having a large fan base around the world, has more than 400 million followers on social networks. Therefore, he considers that the NFTs are a unique opportunity to continue growing and consolidating the Barça brand.

Sorare and the agreement with LaLiga

Guy Elhanani, CEO of Ownix, has indicated that his company’s mission is to get customers to buy NFT, not because they are marketable, but for the pleasure and pride of owning them. Barça’s deal comes two months after LaLiga announced an agreement with Sorare to launch NFT tokens for all of its players. Sorare is the platform where footballer Gerard Piqué participates as a shareholder.

The soccer, blockchain and cryptocurrency alliance takes cruising speed

LaLiga was the first relevant football competition in the world to enter, as such a competition, the world of NFTs. A month later Bundesliga International did. Sorare raised $ 680 million in a funding round last September. After the round, the company achieved a valuation of $ 4.3 billion. SoftBank Vision Fund was one of the investors. From January to last September, Sorare exchanged more than $ 150 million worth of digital cards on his platform.

Picture of Jan-Niklas Kö on Pixabay

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