Friday, March 29

FIFA 23 announces the return of Juventus to the game | Digital Trends Spanish

Electronic Arts Inc. and Juventus, one of the world’s biggest and most successful clubs, announced a new multi-year partnership, which will see Juventus return to EA SPORTS’ renowned video game series, starting with FIFA 23 which will be released on September 30.

This alliance will see EA SPORTS become the exclusive sports video game partner of Juventus, with a fully authentic in-game integration that will feature Juventus’ home stadium, the Allianz Stadium, along with the club’s logo and kits. Both partners are also excited to work on a number of lifestyle and cultural initiatives that provide new opportunities outside of football.

In addition to this deal with the club, former footballer Claudio Marchisio will join as a FUT Hero, and current player Dušan Vlahović will also be an ambassador for EA SPORTS FIFA 23.

Marchisio is known for having started out in the Juventus academy to later become a club legend and fan favourite, winning multiple Scudetto titles and solidifying that status with a Hero item in FIFA 23 UltimateTeam (FUT).

“We are excited to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus,said David Jackson, Vice President of Brand for EA SPORTS FIFA. “This phenomenal club means a lot to us and our fans, and will allow EA SPORTS to continue to deliver the most authentic and comprehensive football experience on the planet. FIFA 23 and what will come in the future.”

“We are proud to return together with EA SPORTS”, said Giorgio Ricci, Juventus Director of Revenue. “The association with EA SPORTS it goes beyond the concept of a traditional alliance, being together in the shared project of looking to the future, talking to the new generations, riding the wave of new trends, urban culture and lifestyle. We choose EA SPORTS to go one step further because it is a partner that shares our vision and ambition. We are pleased to make this journey with a brand that stands out for its originality, uniqueness and innovation, as Juventus does.”

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