Thursday, February 2

Fitur exceeds all expectations of professional assistance


The first attendance data International Tourism Fair, Fitur 2022, which has been held at Ifema Madrid since last Tuesday, confirm the great interest and the success of this great event of tourism, which already exceeds all initially anticipated expectations. And it is that in just its first two days, Fitur has recorded the attendance of 60,000 professionals, which represents reaching the total figure estimated for his three professional days. In view of this high response, and the influx of Friday still needs to be computed, more than 80,000 professionals are expected, which means doubling the data recorded in 2021.

As far as the digital field is concerned, Fitur’s call to the professional world also registers record figures. In this sense, the Fitur LIVEConnect platform, which complements the fair with a hybrid format with greater temporal and geographical scope, accounts for 31,000 records as of today, compared to the estimated 30,000 total. Likewise, traffic to the Fitur website has grown by 40%, reaching 120,000 unique users, twice as many as in 2021.

On the other hand, and a few hours after the opening of the fair to the public, Fitur maintains a estimate of 30,000 visitors. During these two weekend days, January 22 and 23, attendees will have the opportunity to discover the proposals offered by destinations and regions around the world, and enjoy, with all the security measures, the presentations, performances, showcooking activities, workshops, offered by some of the sections and stands of the Autonomous Communities and countries present at this edition.

Among others, the proposals of the new section Fitur Cruises, which on Saturday will offer numerous activities, events, and team games, for lovers of cruises, by the hand of CruceroAdicto.com; the different shows, musical shows and recreational activities that Fitur LGBT+ will offer, or the Turijobs Talent Meetup event, within the Fitur Talent section that will offer tools and strategies that you need for those interested in boost your career in the world of tourism.

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During the weekend Fitur maintains its rigorous security protocol that requires the presentation of covid certificate to all attendees, or a negative PCR or Antigen test carried out in the 24 hours prior to access to Fitur.



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