For the first time, a bitcoin exchange will be sponsor official Super Bowl, one of the most watched and anticipated events in the world. This is the final of the championship of the star sport of the United States – American football – whose halftime is famous for having a musical show with internationally famous artists.
According confirmed Bloomberg, FTX, an exchange for bitcoin and other cryptocurrencies, bought an ad space in the next edition of the Super Bowl. The event will be held on February 13, 2022 at the SoFi Stadium, which is located in California and has a capacity for 70,000 people. It will feature the presence of hip hop figures like Eminem.
The Super Bowl is a show of global relevance not only because it is the final of the United States’ national sport, but also because of the artistic infrastructure that it displays. During halftime he performs one of the biggest shows in the music industry, which is headed every year by the most listened to singers of the moment.
So far, the halftime show that has had the most reach has been that of 2020. It was the first time that a Latin artist was present on stage: Shakira, who put on a show together with Jennifer López. The video of that halftime show garnered more than 215 million views on YouTube.
FTX Exchange is advertising in football, basketball and baseball
The notoriety of the Super Bowl is what FTX is looking for. This alliance is followed by a series of actions that the company has been doing with sports representatives. Something that is giving greater impact to this cryptocurrency exchange.
Our message throughout this year has been that cryptocurrencies are safe, accessible, and ready for the big avenue.
Sam, Bakman-Fried, founder and director of FTX.
Recently, the company has become the official exchange of Major League Baseball (MLB) and has purchased the Miami Heat basketball court, which he renamed FTX Arena. In addition, he has partnered with NBA basketball player Stephen Curry, who has more than 37 million followers on Instagram and is followed by Lionel Messi.
As reported by CriptoNoticias, this year FTX has achieved the largest fundraiser in the entire cryptocurrency industry. This explains the alliances that this bitcoin exchange is making to invest in its growth, which seems to be paying off. Tom Brady, a football player with more than 10 million followers on Instagram, has already said that he bought shares in the company.