The global cryptocurrency broker FTX, one of the largest in the world, intends to plant its flag in the sports world on February 13, 2022 at SoFi Stadium in California, USA, where the Super Bowl will take place, as the end of the NFL (National Football League) tournament.
The company, founded by American billionaire Sam Bankman-Fried, already has an advertising contract signed with the NBC television network, which broadcasts the NFL. Last year, the final drew at least 90 million people around the world, as pointed out by the Bloomberg on Wednesday (26).
According to Bankman-Fried, the motivation behind the ad purchase is the size in terms of audience that the Super Bowl manages to reach. The Super Bowl is the biggest sporting event in the USA.
“There is no bigger and more popular event to share a message like this than the Super Bowl,” Bankman-Fried told the website. The message he refers to is that cryptocurrencies are safe and accessible to everyone, part of what FTX preached throughout 2021.
FTX in the world of sports
During the year, FTX signed several contracts in the sporting world as part of its mission to conquer its space in sports in general.
To give you an idea, in March of this year, the brokerage disbursed US$ 135 million to rename the Miami Heat stadium, which is located in Miami-Dade County (USA) as ‘FTX Arena’ until 2040. About two months later , it was time to ‘attack’ eSports TSM, based in Los Angeles. To change the name to ‘TSM FTX’ will be paid annually US$21 million for 10 years.
However, Bankman-Fried told the site, while FTX has gained a foothold in sports in general, the focus is on football. Also according to Bloomberg, the company declined to comment on the content of the ad and how much it paid for it. However, NBC is selling ads for up to $6.5 million this year, concluded the report.
Brokerage valued at US$25 billion
Last month, FTX’s market value rose to $25 billion after a $420 million investment round, which had the participation of 69 investors, including the Ontario Teachers Pension Plan and pension fund giants. of BlackRock and Tiger Global assets.