Those who bought a new Apple device were lucky enough to be able to enjoy a free one year of Apple TV +, the service of streaming of the company. However, it appears that this has changed dramatically.
According to a Vulture report, Apple quietly updated the terms of the offer, and starting June 30, new users will not get a year of free service, but will only get three months. Apple’s website still says you can get “one year free when you buy an Apple device,” but adds that the purchase must be made before June 30.
In the fine print, it clarifies that eligible devices activated on July 1, 2021 or later will only be eligible for three months of Apple TV + free. At the moment Apple has not announced officially or with a statement this change in the free subscription time.
Apple’s decision could be related to the success of its service streaming and the confidence that subscribers will upgrade to a paid subscription after the three-month trial. Although the company does not usually disclose figures on sales or number of active users, a Statista report He estimates that there were around 40 million worldwide at the end of 2020. That’s a good number considering that many of them were within the annual free trial. In comparison, the popular and veteran service of streaming Netflix currently accumulates a total of 200 million paying subscribers worldwide.