This Friday, April 1, the organizing team of the Qatar 2022 World Cup presented the official song of the event. It is “Hayya Hayya” (“Better Together”; “Better Together” in Spanish), performed by the American Trinidad Cardona, the Nigerian Davido and the Qatari Aisha.
According to Kay Madati, FIFA’s commercial director, this song “symbolizes how music and football can unite the world.”
“As part of FIFA’s new music strategy, the soundtrack will include several tracks that will immerse fans in the World Cup atmosphere like never before. The single with R&B and reggae influences ideally marks the rhythm of a football party like the one we will live at the end of the year”, adds the director of the organization.
This is the first of several songs that will be played in the coming months as the start of the World Cup approaches, which will start on November 21, 2022. Therefore, this will be the first time that the soundtrack of the competition will be made up of for various songs.
This strategy is part of FIFA Sound, which was launched at the beginning of last year and seeks to reach an international audience through the marriage of football and music. The song was presented in the preview of the draw that defined the groups for the World Cup.
“Delighted to have presented and worked on the official song of the Qatar 2022 World Cup,” Davido, one of the artists behind “Hayya Hayya,” said on his social networks.